By understanding these

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Munication process with the public when the logo is not enough. Furthermore, the slogan serves as a complement to a marketing action. Market It is the environment where sellers and consumers meet and make commercial exchanges. In the past, this concept had a geographical connotation, but thanks to globalization and communications it has been freed from this condition. ADVERTISEMENT So, we can define it as the buying and selling actions associated with a product or service. Exchange Exchange is one of the central processes of marketing, since it is the act of acquiring a desired object from an individual, offering them something that they want. Through marketing, messages can be transmitted that promote products and services that the public needs and exchange actions originate.

Atmosphere In marketing, the environment is all the forces, whether internal Chinese Australia Phone Number List or external, that in one way or another affect your company. By understanding these elements it is possible to establish effective communication processes with your audience and generate business opportunities. Likewise, there are two subcategories of the environment, which are: Microenvironment It is everything that, internally, generates influence in your company. It has a lot to do with competitive factors that are totally controlled by those responsible for the business. These microenvironments are: the company itself; Providers; target audiences ; customers; direct and indirect competition; intermediaries. Macroenvironment In this case we refer to the external factors that are part of marketing management .


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That is, those actors over which you have no control, but, by adapting your strategy, you can use them to your advantage. These are: demographic environment; national economic situation; natural environment; available technologies; political-legal situation; cultural environment. ADVERTISEMENT To establish and execute marketing strategies it is necessary to recognize and adapt them to both the micro and macro environment. Ultimate Content Creation Guide for BB Companies Consumer There is no company if there are no consumers. Therefore, within marketing, understanding the inherent and external aspects of the consumer is a necessity for any organization that wants to impact the ma