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"The cost is already lower than that of real people. If the traffic is still higher than that of real people, who will use real people in the future?" From a cost perspective, the costs of the three forms of live streaming e-commerce, namely live streaming, store broadcasting, and digital broadcasting, are completely Different. Some people in the industry have calculated the requirements for maintaining positive gross profit under different live broadcast formats.
The comprehensive cost of head and mid-waist broadcasting commission pit fee is between % and %, and the brand ROI is usually controlled between % and %. The advantage of Dabo is that it can be started quickly. Should product managers choose to be on the B-side? In re Argentina WhatsApp Number cent years, after the Internet has experienced an upsurge of spending money to build the market, it has become increasingly aware that relying solely on the C-side is not enough, and it is necessary to make up for the shortcomings of the B-side as soon as possible. So should product managers choose to transition to the B-side? View details > It is precisely because .
Dabo has extremely high gross profit requirements that for old brands that are very mature in Taobao, their gross profit limits their move to Douyin. “Big brands mainly broadcast in Taotian stores, and the frequency of live broadcasts every month is basically second to none. The above-mentioned person mentioned that the situation on Douyin is completely different. Although brand merchants have store broadcasts on Douyin, they do not have high-end broadcasts. large-scale advertising. "As far as I know, many new brands can reach more than , live broadcasts on Douyin in a single month. This amount of exposure is unparalleled.
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