But make sure your main message is prominent

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Creating variants may take more time, but your audience will be far more likely to respond to an offer that shows an intimate understanding of their situation. If you need help expediting this process, check out Unbounce’s Smart Traffic tool. Page structure, design & hierarchy Once a user lands on your post-click landing page, the heat is on. This is the consideration stage at which that visitor either becomes a customer or chooses to leave your site.

Tip: Keep in mind that site bounces aren’t always Denmark WhatsApp Number Data  a bad thing. Of course, we always want visitors to convert, but that’s not realistic for most first-time visitors. Learn how to leverage remarketing here, so you never lose touch with a potential customer. You have two main goals with your post-click landing page: 1. Ensure that PPC ad messaging is maintained 2. Reduce friction along the path to purchase Advertisements above the fold have about 73% more viewability than CTAs below the fold.

If your site visitor needs more convincing, then they’ll scroll down for supporting info.on your page. It also helps to have data on the device your target audience uses most frequently to browse online. For example, heat mapping shows how users navigate your page, including where they click and how far they scroll. You can leverage this data to make changes to where you place information and structure your page with a user interface (UI) design delivering a great customer experience for both mobile and desktop devices.