That’s why knowing your buyer persona

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Create content One thought about email strategy is that you need to have content ready before running it. Well, not all of it, but enough to cover needs, expectations, and doubts in all stages of the Digital Marketing funnel. Your emails need to be coherent with your buyer persona. They need a similar voice and style and must communicate in a way familiar to your audience. Remember, you are creating a relationship. Writing emails for a campaign involves conversations, information, updates, and system messages.

It’s a lot to elaborate on and format. THE ULTIMATE BUYER PERSONA GENERATOR 3. Setup your triggers With content ready, the next step is all about predicting the audience’s behavior and setting up the structure accordingly. Triggers are conditions that drive to action. If the Algeria WhatsApp Number lead visited a store page for sneakers while logged, then the software sends him tomorrow an email with a discount for those. If they didn’t visit the store for a month, then an email can let him know of new models and make offers. A trigger can be action based or time-based.  is so important.



You need to understand how they react to stimulation, how they engage with content, and what motivates their buying impulse. The triggers will be the center of your strategy because email marketing doesn’t work as it should without automation. Imagine having to send them manually! 4. Build your mailing list Usually, an email marketing address list starts with the ones you already have from login information. One of the main efforts related to this strategy is how to get new and fresh addresses with which you can build a relationship. A great way of doing that is by offering something in exchange for contact information.