Even the silos between

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Maximizing the value of interaction with consumers. In the most advanced phase of digital marketing, companies pivot their entire business on the direct relationship with the customer. Think of digital companies like Spotify, Uber and Netflix , which specialize in the art of consumer engagement; but also "more traditional" companies that possess enormous data assets (telecommunications, banks, media groups.

Manage important loyalty programs (hotels and airlines) are starting to exploit direct relationships with consumers to become leaders in marketing digital. Digital marketing will change the way your business works Digital marketing Job Function Email List is not simply an addition to traditional marketing. It's a completely new way of operating. Existing marketing teams will require reskilling and new talent may need to be hired to fill skill gaps.



Companies will need to create a new technology infrastructure and develop explicit strategies to acquire, integrate and analyze data. To reap the benefits that come from the continuous improvement of digital marketing, the decision-making process will have to drastically accelerate, allowing Marketing Directors to be able to make key decisions independently, without wasting time. he different functions must be overcome.