10 rules of SMM

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Content and correct SMM strategy – what it takes to increase your audience and customer base. But promoting without experience and understanding is not an easy task. Therefore, it is important to learn the basics of social media marketing (SMM). Therefore, today we will talk about the basics of the basics - the rules of SMM, which every specialist should know about work in social networks!
Rule 1. Listen to your audience

Listen and remember that it’s more important to hear and understand your audience right than to say anything. This is the basis for the success of promotion in shopify website design  social networks. Read what your audience is writing. Join the discussions to understand what is really important to users. Only in this case, you will learn how to create content and kind of discussions that will interest potential customers.
Rule 2. Focus

It is better if you follow some narrow direction when publishing content. Choosing one direction, in which you understand the better than others, is much better than spraying on all sorts of things. For example, if you represent some brand selling tea, then do posts about tea varieties, about tea production, about interesting facts related to tea. No need to publish recipes for cooking doshirak or tips on how girls become 90-60-90. Focus on social media and marketing strategy are set to form a powerful brand of the company. “narrow” content is more likely to win attention than the “broad” that is trying to please all users. Remember who your target audience is and why you need you.
Rule 3. Work for quality



Quality is more important than quantity in almost everything. SMM is no exception. It is better to have one thousand followers who follow the publications, communicate in the comments and tell your friends about your company. While ten thousand users disappear from sight as soon as they signed up for you.
Rule 4. Get Patient

In order for your community to become popular, you need to endure. Yes, fame (except in rare cases) does not come all night. Brand promotion is a time-consuming process, but brings positive results (if you do it right) for many years.
Rule 5. Investments in content